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Books : Word of Mouth Marketing: How Smart Companies Get People Talking
Back
Binding: Hardcover
Dewey Decimal Number: 659.133
EAN: 9781419593338
ISBN: 1419593331
Label: Kaplan Business
Manufacturer: Kaplan Business
Number Of Items: 1
Number Of Pages: 216
Publication Date: November 01, 2006
Publisher: Kaplan Business
Release Date: November 01, 2006
Studio: Kaplan Business
Related Items:
Editorial Review:
Product Description:
Who Is Talking About You?
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the worlds most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzzwhen to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleanerand why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotionand why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing businessthat honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
Rating:
- good
It's an OK book...I am using it for my thesis.
So far, everything in the book is based on common sense...I mean, nothing really grab my attention as a new way that can make me think "aha!"
It's a good book tough...suitable enough for my thesis:)
Rating:
- Sernovitz clearly "gets it"
I've read tons of marketing books. Seth Godin, Al Ries, and now Andy Sernovitz are the authors who really have shown that they have a solid grasp on marketing.
Where Sernovitz really excels is his understanding of the dynamics of online WOM. Anytime you try to make a short-term gain, whether it be through spam or controlling what your customers say about you, you will lose. It does more harm than good. Having strong ethics and being a good person/company is what wins in the online ... Read More
Rating:
- Interesting Anecdotes, Less Interesting Layout
The author certainly adds a lot of historical examples, making the book easy reading. But as for giving concrete examples of how to improve one's own business, it is mostly theoretical. Moreover, it reads more as a top-down memo than a conclusive analysis of the manner WOM marketing is conducted. The impact of WOM is in no doubt an influential part of every brands existence; however, I felt this acts book acts more of a summary rather than a in-depth analysis. If you are looking for an easy-read that ... Read More
Rating: - Practical Word of Mouth ideas you can use now!
Andy Sernovitz is the guru of Word of Mouth. Andy's advice will give you ideas you can use right now to jump start the conversations that customers are having with each other. If you've ever wanted customers to act as your sales team, this is the book for you.
Rating: - Great Book! Buy It Now & Read It Immediately!
I absolutely enjoyed reading this book and my copy is totally marked up as I got many more ideas and strategies for us to implement in our business & daily operations. Our Magazine, Millionaire Blueprints Magazine Millionaire Blueprints is privileged to be marketed by word of mouth and we never had it as a line item in our marketing plan. Duh! I am so glad that there is discussion here on putting a value to word of mouth and proactively making it a part of the business and marketing plan. I also love ... Read More
Arts & Photography • Biographies & Memoirs • Business & Investing • Children's Books • Comics & Graphic Novels • Computers & Internet • Cooking, Food & Wine • Entertainment • Gay & Lesbian • Health, Mind & Body • History • Home & Garden • Law • Literature & Fiction • Medicine • Mystery & Thrillers • Nonfiction • Outdoors & Nature • Parenting & Families • Professional & Technical • Reference • Religion & Spirituality • Romance • Science • Science Fiction & Fantasy • Sports • Teens • Travel •
Word of Mouth Marketing: How Smart Companies Get People Talking
by: Andy Sernovitz
Our Price: 253,638.00
Prices excluding shipping charge.Availability: Usually ships in 24 hours
Dewey Decimal Number: 659.133
EAN: 9781419593338
ISBN: 1419593331
Label: Kaplan Business
Manufacturer: Kaplan Business
Number Of Items: 1
Number Of Pages: 216
Publication Date: November 01, 2006
Publisher: Kaplan Business
Release Date: November 01, 2006
Studio: Kaplan Business
Related Items:
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
- Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
- The New Influencers: A Marketer's Guide to the New Social Media
- Marketing to the Social Web: How Digital Customer Communities Build Your Business
- Made to Stick: Why Some Ideas Survive and Others Die
- see more
Editorial Review:
Product Description:
Who Is Talking About You?
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the worlds most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzzwhen to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleanerand why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotionand why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing businessthat honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
Average Rating: 
Rating:
- goodIt's an OK book...I am using it for my thesis.
So far, everything in the book is based on common sense...I mean, nothing really grab my attention as a new way that can make me think "aha!"
It's a good book tough...suitable enough for my thesis:)
Rating:
- Sernovitz clearly "gets it"I've read tons of marketing books. Seth Godin, Al Ries, and now Andy Sernovitz are the authors who really have shown that they have a solid grasp on marketing.
Where Sernovitz really excels is his understanding of the dynamics of online WOM. Anytime you try to make a short-term gain, whether it be through spam or controlling what your customers say about you, you will lose. It does more harm than good. Having strong ethics and being a good person/company is what wins in the online ... Read More
Rating:
- Interesting Anecdotes, Less Interesting LayoutThe author certainly adds a lot of historical examples, making the book easy reading. But as for giving concrete examples of how to improve one's own business, it is mostly theoretical. Moreover, it reads more as a top-down memo than a conclusive analysis of the manner WOM marketing is conducted. The impact of WOM is in no doubt an influential part of every brands existence; however, I felt this acts book acts more of a summary rather than a in-depth analysis. If you are looking for an easy-read that ... Read More
Rating:
- Practical Word of Mouth ideas you can use now!Andy Sernovitz is the guru of Word of Mouth. Andy's advice will give you ideas you can use right now to jump start the conversations that customers are having with each other. If you've ever wanted customers to act as your sales team, this is the book for you.
Rating:
- Great Book! Buy It Now & Read It Immediately!I absolutely enjoyed reading this book and my copy is totally marked up as I got many more ideas and strategies for us to implement in our business & daily operations. Our Magazine, Millionaire Blueprints Magazine Millionaire Blueprints is privileged to be marketed by word of mouth and we never had it as a line item in our marketing plan. Duh! I am so glad that there is discussion here on putting a value to word of mouth and proactively making it a part of the business and marketing plan. I also love ... Read More
Arts & Photography • Biographies & Memoirs • Business & Investing • Children's Books • Comics & Graphic Novels • Computers & Internet • Cooking, Food & Wine • Entertainment • Gay & Lesbian • Health, Mind & Body • History • Home & Garden • Law • Literature & Fiction • Medicine • Mystery & Thrillers • Nonfiction • Outdoors & Nature • Parenting & Families • Professional & Technical • Reference • Religion & Spirituality • Romance • Science • Science Fiction & Fantasy • Sports • Teens • Travel •
