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Binding: Paperback
Dewey Decimal Number: 303.484
EAN: 9780743222099
Edition: 5
ISBN: 0743222091
Label: Free Press
Manufacturer: Free Press
Number Of Items: 1
Number Of Pages: 512
Publication Date: August 16, 2003
Publisher: Free Press
Studio: Free Press

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Accessories:

• Communication Technology (The Free Press Series on Communication Technology and Society, Vol 1)

Related Items:

• Models for Innovation Diffusion (Quantitative Applications in the Social Sciences)
• The Tipping Point: How Little Things Can Make a Big Difference
• Crossing the Chasm
• Making Innovation Work: How to Manage It, Measure It, and Profit from It
• Made to Stick: Why Some Ideas Survive and Others Die
• see more

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Editorial Review:

Product Description:
In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.




Rating: - Encyclopaedic work, "The Book" (disappointing print quality)
Rogers wrote the book on DoI. It's academic and accessible, and also written from an overall perspective. I specially liked the exhaustive literature review - it's like a study of the diffusion of diffusion studies. It's written by a person with genuine intellectual depth and based on decades of work, and is completely "unfaddish". I can bet that if you read it a second time five years down the line, you won't think you're wasting time. How many "business books" can you say that for?

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Rating: - Wide implementations
This book has wide immplimentations and its content can be used in several fields. I used this book to help write my thesis (btw I'm an Agricultural Economics student). The examples used in this study range from agriculture to medical and everywhere in between. So if you have any interest in the spread of ideas or the psychology behind it this is a must have. I will buy this book after I graduate (right now I have free access to it).

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Rating: - Very good book
This is a very good book for those who are trying to understand how innovations can be adopted and how they affect our lifes.

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Rating: - Very imoprtant concept
This is, and has been for some time, an important leadership concept. The book is very well written.

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Rating: - Rogers' Diffusion of Innovation - Leaders Need This
Rogers' five stages of the innovation-decision process appears simple on the surface, but the detail and substance behind the simplicity bear reflective thinking by leaders of both large and small organizations. Busy leaders may be inclined to shy away from this text, simply because of its length; however, the case studies of real-life situations are worth the expense of time and money. Serious, committed organizational leaders at both strategic and operational levels should review this text in order ... Read More

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