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Binding: Audio CD
Dewey Decimal Number: 658.834
EAN: 9780739376010
Edition: Abridged
Format: Audiobook, Unabridged
ISBN: 0739376012
Label: Random House Audio
Manufacturer: Random House Audio
Number Of Items: 6
Publication Date: October 21, 2008
Publisher: Random House Audio
Release Date: October 21, 2008
Studio: Random House Audio

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Editorial Review:

Product Description:
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards.

• Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates.

• Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.

• “Cool” brands, like iPods, trigger our mating instincts.

The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.

Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.




Rating: - One of the best
This book is very helpful and will clear lots of theory that we all think about in our business. It is a must for people in marketing and advertisement ... and why not for all of us as consumers ... one of the best in its kind.

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Rating: - A compelling read, soon to be a business classic
What are the real motivators that fuel the limitless number of purchases the average person makes in a year? Are consumers really telling the truth when they claim to buy a product for its quality and not for the status that it may afford them?

Marketing guru Martin Lindstrom devoted three years and seven million dollars in research to discover that when it comes to buying, the mind tells truths while the mouth lies. His research involves the use of a functional Magnetic Resonance ... Read More

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Rating: - Bland with an Egotistical Author
This is a lame book. I found myself skipping paragraphs at first, pages after a while, and then the last third of the book entirely. Three problems:

1) There's not much new here.
2) The author can't shut up about how awesome he is.
3) Padding padding padding.

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Rating: - Insights Into Marketing and the Human Brain
Three years and millions of dollars later, Martin Lindstrom presents you with a book on neuromarketing, a technique using functional magnetic resonance imaging (fMRI) and steady-state typography (SST) which measures conscience and subconscious reactions to marketing, advertising, products and brands. SST provides real-time information from the brain, while fMRI maps the areas of the brain that are active at the time of the stimulation. Together, these techniques provide insight into the motivation for ... Read More

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Rating: - All Sizzle, No Steak
This book discusses a few interesting ideas, but did very little to actually substantiate the claims. It's full of anecdotal evidence with no time spent on correlation.

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