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Binding: Paperback
EAN: 9780676972825
Format: Import
ISBN: 0676972829
Label: Random House of Canada, Limited
Manufacturer: Random House of Canada, Limited
Number Of Pages: 512
Publication Date: 2000
Publisher: Random House of Canada, Limited
Studio: Random House of Canada, Limited

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Rating: - Very good
No Logo: No Space, No Choice, No Jobs Very good book about how brand makers are driving our minds and lives

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Rating: - Well thought out and provacative.
I found this to be somewhat of a depressing book. I never really understood the full concept and ramifications of "branding." What you may think is a tiring sequence of commercials and have a more nefarious background. Naomi Klein paints a rather bad image of the corporations on how they exploit third world nations to their own gain. Free Enterprise zones sounds really good but usually end up being a place where corporations can skirt laws about unionizing, worker safty, and the environment. ... Read More

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Rating: - I've got a different eye now
Great book,just loved how it made me see the things that were so much part of my life and that I wouldn't question.

Now my views are different, I catch the logos, I catch the subtle messages, I catch the hidden messages that drive me into the consumer that I am, and understand better why, how and who is behind all of it.

This book is well researched, and even if written almost ten years ago, not much has changed in the world of marketing and how we are tricked into buying ... Read More

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Rating: - Interesting, but Klein has a poor understanding of causation
No Logo is a well researched book that documents many of the things that are wrong with our consumer culture. While "No Logo" is definatly worth your time Klein's argument has one reoccuring flaw. She draws links between different phenomenon without showing how they relate to each other.

According to Klein the switch from advertisements focused on quality to appeals to emotion made the brand more important than the product. In order to more effectivly manage the brand companies began outsourcing ... Read More

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Rating: - Confessions of a No Logo Survivor
In mid-nineteenth century England, poet William Blake indignantly portrayed poor children sneaking a peek from the windows of the factories where they slaved fifteen hours a day, to watch the rich and beautiful cavort in the meadows with their hounds and horses. In the United States of the 1920's, Socialists reveled in contrasting the plight of the downtrodden workers with the opulence of the Robber Barons who lived off their labor. Today, to someone sensitive to the plight of the world's poor, little could be ... Read More

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