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Binding: Audio Cassette
Dewey Decimal Number: 650
EAN: 9780671602475
Edition: Abridged
Format: Abridged, Audiobook
ISBN: 0671602470
Label: Simon & Schuster Audio
Manufacturer: Simon & Schuster Audio
Number Of Items: 1
Publication Date: October 31, 1985
Publisher: Simon & Schuster Audio
Studio: Simon & Schuster Audio

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Accessories:

• Sony WMFX479 Walkman

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Editorial Review:

Product Description:
Anyone can be more effective in 30 seconds than in 30 minutes or 3 hours. With the aid of actors and amusing dramatizations, Frank teaches how to zero in on one's listeners and economically make your point.




Rating: - Concise and Informative, and it WORKS!
Wow, how can I say enough about this book in 30 seconds or less?

If you HAVE to be at your best in communicating, whatever the purpose; military briefing, show biz, in your close relationships wherever, this book is the way there.

Whether you're a speaking pro or perhaps a concerned citizen, make use of this book by the master of communicating to attract your goals.

What an awesome mentor.

Thanks Milo,
Bob Ruby II

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Rating: - Somewhat useful
The book had some useful suggestions, and the author provided many examples that he himself has used. But with these suggestions it seemed like the author was showing off and bragging more about how he persuaded people than focusing on the lessons of communication. Natuarally how we speak can and does have an influence on people. I see that as a separate topic. I wanted a book that could help me summarize my thoughts so I can communicate them more succinctly.

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Rating: - Quick Course to a Valuable Lifelong Skill
I found this audio disk by accident at a store one day, and can comfortably say that it has paid for itself 10,000 times over in real dollars.

Milo Frank's program will teach you how to come up with a hook that will grab your listener's attention right away, and how to come up with a powerful, quick-and-to-the-point, attention-grabbing 30-second presentation.

After listening to this CD, I modified my business development techniques so they include a hook in the first five ... Read More

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Rating: - Excellent Book
This book is excellent. It came fast, and it held my attention from the moment I opened it. I had already been implementing some of the techniques naturally because I am a very direct person but this book definitely outline some key elements and will help the long-winded business person. Regardless of the approach you decide to use, you always want to be tactful and present information in such a manner that the other party will hear you. This means taking out your emotions about a manner, and replacing ... Read More

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Rating: - Gets to the Point
This is an appropriately short book as the author espouses choosing words carefully and keeping your message brief. 30 seconds is all you need. In fact, he makes the point that it's typically all the listener can handle.

Frank breaks down the keys to creating an effective 30 second message as follows: Have a clear objective. Identify the individuals that can give you what you want. Decide on your approach.

Then he steps through the structure and components of the message: the hook, ... Read More

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