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Books : How We Decide
Back
Binding: Hardcover
Dewey Decimal Number: 153.83
EAN: 9780618620111
Edition: 1
ISBN: 0618620117
Label: Houghton Mifflin Co
Manufacturer: Houghton Mifflin Co
Number Of Items: 1
Number Of Pages: 256
Publication Date: February 09, 2009
Publisher: Houghton Mifflin Co
Studio: Houghton Mifflin Co
Related Items:
Editorial Review:
Product Description:
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Arts & Photography • Biographies & Memoirs • Business & Investing • Children's Books • Comics & Graphic Novels • Computers & Internet • Cooking, Food & Wine • Entertainment • Gay & Lesbian • Health, Mind & Body • History • Home & Garden • Law • Literature & Fiction • Medicine • Mystery & Thrillers • Nonfiction • Outdoors & Nature • Parenting & Families • Professional & Technical • Reference • Religion & Spirituality • Romance • Science • Science Fiction & Fantasy • Sports • Teens • Travel •
How We Decide
by: Jonah Lehrer
Our Price: 254,100.00
Prices excluding shipping charge.Availability: Not yet published
Dewey Decimal Number: 153.83
EAN: 9780618620111
Edition: 1
ISBN: 0618620117
Label: Houghton Mifflin Co
Manufacturer: Houghton Mifflin Co
Number Of Items: 1
Number Of Pages: 256
Publication Date: February 09, 2009
Publisher: Houghton Mifflin Co
Studio: Houghton Mifflin Co
Related Items:
- Proust Was a Neuroscientist
- Outliers: The Story of Success
- The Drunkard's Walk: How Randomness Rules Our Lives
- On Being Certain: Believing You Are Right Even When You're Not
- Panic: The Story of Modern Financial Insanity
- see more
Editorial Review:
Product Description:
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Arts & Photography • Biographies & Memoirs • Business & Investing • Children's Books • Comics & Graphic Novels • Computers & Internet • Cooking, Food & Wine • Entertainment • Gay & Lesbian • Health, Mind & Body • History • Home & Garden • Law • Literature & Fiction • Medicine • Mystery & Thrillers • Nonfiction • Outdoors & Nature • Parenting & Families • Professional & Technical • Reference • Religion & Spirituality • Romance • Science • Science Fiction & Fantasy • Sports • Teens • Travel •
