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Home Books : Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart

Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart


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 : Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart

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Binding: Hardcover
Dewey Decimal Number: 519.5
EAN: 9780553805406
Edition: 1
ISBN: 0553805401
Label: Bantam
Manufacturer: Bantam
Number Of Items: 1
Number Of Pages: 272
Publication Date: August 28, 2007
Publisher: Bantam
Release Date: August 28, 2007
Studio: Bantam




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Product Description:
Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted?

Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.

Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.



Customer Reviews
Average Rating:  out of 5 stars

Rating: 2 out of 5 stars - Opinionated
Although I have only just begun to read the book, I'm disappointed so far at how opinionated the author is in his examples and comments. I'm still reading, so we'll see if it gets better.



Rating: 1 out of 5 stars - Superficial
I think Ian Ayres knocked this book up in about 5 minutes hoping to cash in on the recent interest in data-driven startups. It is a real disappointment, superficial and patronising.



Rating: 4 out of 5 stars - Good Introduction to the Topic
I'm not a a statistics or data mining expert but reading this book made me realize that I should learn more about those topics. Ayres presents compelling stories that show the power of using actual data to help make better decisions. He does this in a way that's accessible to non-experts. For example, I like the way he presented standard deviation in a way that was easy to understand.

Another point I got from reading the book is that at this point in time using the tools the book ... Read More



Rating: 4 out of 5 stars - Intuition vs. Data...and the winner is...
Neither. I think. Super Crunchers is a fascinating study of the ascension of data analysis and statistics in decision and policy-making in all realms of life, from business to government to health. Ayres shows us how the ability to collect millions upon millions of data points and number crunch them to study trends, analyze relationships and make predictions, has created a schism between professionals (lawyers, educators and doctors) for example, who use their experience and expertise with intution ... Read More



Rating: 4 out of 5 stars - The end of the expert?
The gimmick in the TV show Numbers--and all crime shows have to have some sort of gimmick--is that a genius mathematician is able to help the FBI solve crimes. He particularly does so by finding patterns amongst the haze of large data sets. Ian Ayres's book Super Crunchers is a non-fiction look at a similar idea: the trend to find patterns and make predictions from analysis of large amounts of data.

The two principal ways that this is done--outlined in the first two chapters--is through ... Read More




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