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Binding: Hardcover
Dewey Decimal Number: 658.5
EAN: 9780130305060
ISBN: 0130305065
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 510
Publication Date: August 19, 2000
Publisher: Prentice Hall
Studio: Prentice Hall

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Editorial Review:

Product Description:


This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation--are followed throughout. Technology Environment; Processes Of Technology Change: Innovation And Diffusion; Technology And Competition; Process Innovation, Value Chains And Organization; Technology Intelligence; Technology Strategy: Collaborative Mode; Appropriation Of Technology; Deployment In New Products; Deployment Of Technology In The Value Chain; Organizing For Innovation; Intellectual Property Strategy; Project Valuation And Financing. For Chief Technology Officers; Directors of Technology, R&D, Product Development, Operations; Chief Information Officers.






Rating: - Must read for Techonlogy Manager
This book is very thought provoking. It has very good examples of technology innovation and trends. It tells you "how to understand technology". It also tells you "how you can keep pace with such a fast changing technology" and "why you should". This is a must read for technology managers (different from Technical managers). It's good for persons who are managers and want to learn about technology. It also tells a manager that how much he should know about technology.

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