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Binding: Hardcover
Dewey Decimal Number: 658.575
EAN: 9780073529882
Edition: 9
ISBN: 0073529885
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Number Of Pages: 552
Publication Date: October 22, 2007
Publisher: McGraw-Hill/Irwin
Studio: McGraw-Hill/Irwin

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Editorial Review:

Product Description:
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a �new product.� Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.




Rating: - There has to be something better
I am a new student to New Product Development and I am sure that the information in this book is helpful. However, as another reviewer mentions the book contains too many words for too simple subjects. The writing itself is filled with incomplete sentences and poor sentence structure, some examples are, "And on and on" and "Doing the sales forecasts poses no problem as such." Avoid reading this book! The grammar and very long unclear descriptions and high cost make it worthless.

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Rating: - Well Written, Solid Book
Great book for providing a baseline for developing new products. New product examples are relevant and timely - so you'll actually know the products being discussed! One of the better text books, can actually read through it.

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Rating: - Good reference book
It's a detailed introduction for any product/brand manager. It precisely describes the processes, activities and tasks through which a new offering should be taken.

It is weak to overview the financial tools for quantitative decision making process, but on contrary it nicely insists on developing new product culture in the organization.

Without the clarification on value creation of the new offering, inexperienced product manager could be launching for the sake of activity, ... Read More

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Rating: - New Products Management
Let's face it, texts are not becoming any cheaper. While not escalating like tuitions, they are more than they used to be 20 years ago, inflation included. For that increased amount, the text better be damn good and chuck full of material to get the new student on the right path, and the professor on course with the latest material.

So does this book fit the bill? Yes and no. A lot of this is rehashed material from what I can see pertaining to methodology, but there is a strikingly large ... Read More

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Rating: - Quite useless
Many points/ideas are common sense.
Many points/ideas are repeated in multiple chapters.
It just uses too many words on simple topics.
This 550-page book can be easily rewritten in less than 100 pages.

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