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Books : Business Research Methods (The Dryden Press Series in Management)
Back
Binding: Hardcover
Dewey Decimal Number: 658.403072
EAN: 9780030184321
Edition: 5th
ISBN: 0030184320
Label: Harcourt Brace College Publishers
Manufacturer: Harcourt Brace College Publishers
Number Of Items: 1
Number Of Pages: 829
Publication Date: 1996-06
Publisher: Harcourt Brace College Publishers
Studio: Harcourt Brace College Publishers
Related Items:
Editorial Review:
Product Description:
OVERVIEW
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Rating:
- I'v been here!
Excellent work! Can't wait to read it between lines from cover to cover.
Even though I walk through the valley of the shadow of death, I fear no evil, for You are with me.
Psalm 23:1-6
Rating: - Didn't receive the book
I ordered three books and this is the only one I didn't receive. At first I thought the hurricane might have slowed the process up but I never did get it. I had to drop my class.
Rating:
- He can't even get his facts straight
Case Study #2 involves [...] aka Harvard Coop.
Students who become "members" of the coop own the place..
how is the Coop supposed to then make a profit?
Yet para2 line6 asks exactly this!
What kind of escapeees-from-business-reality do we
have out there writing our business textbooks?
Rating: - A must have for those conducting surveys!
I've been doing online surveys and consulting for years and have found Vista surveys to be the best by far. This book really helps to enusure that I ask the right questions for my Fortune 500 clients! Highly recommend indeed!
Rating: - An excellent text
i have been teaching Business Research to MBA classes for 5 years. I have gone through many text books and tried out several as recommended reading for my classes. None come even close to the readability and sheer ease of use of this book by Professor Zikmund. It is well organised, and gives comprehensive coverage to all aspects of research without getting bogged down in theory. The examples, end of chapter questions and cases are interesting and serve as excellent discussion points in class. I am ... Read More
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Business Research Methods (The Dryden Press Series in Management)
Price: 319,088.00
Prices excluding shipping charge.Availability: Usually ships in 1-2 business days
Dewey Decimal Number: 658.403072
EAN: 9780030184321
Edition: 5th
ISBN: 0030184320
Label: Harcourt Brace College Publishers
Manufacturer: Harcourt Brace College Publishers
Number Of Items: 1
Number Of Pages: 829
Publication Date: 1996-06
Publisher: Harcourt Brace College Publishers
Studio: Harcourt Brace College Publishers
Related Items:
- Publication Manual of the American Psychological Association
- Doing a Literature Review: Releasing the Social Science Research Imagination (Published in association with The Open University)
- Research Design: Qualitative, Quantitative, and Mixed Methods Approaches
- Understanding Basic Statistics
- 100 Statistical Tests
- see more
Editorial Review:
Product Description:
OVERVIEW
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Average Rating: 
Rating:
- I'v been here!Excellent work! Can't wait to read it between lines from cover to cover.
Even though I walk through the valley of the shadow of death, I fear no evil, for You are with me.
Psalm 23:1-6
Rating:
- Didn't receive the bookI ordered three books and this is the only one I didn't receive. At first I thought the hurricane might have slowed the process up but I never did get it. I had to drop my class.
Rating:
- He can't even get his facts straightCase Study #2 involves [...] aka Harvard Coop.
Students who become "members" of the coop own the place..
how is the Coop supposed to then make a profit?
Yet para2 line6 asks exactly this!
What kind of escapeees-from-business-reality do we
have out there writing our business textbooks?
Rating:
- A must have for those conducting surveys!I've been doing online surveys and consulting for years and have found Vista surveys to be the best by far. This book really helps to enusure that I ask the right questions for my Fortune 500 clients! Highly recommend indeed!
Rating:
- An excellent texti have been teaching Business Research to MBA classes for 5 years. I have gone through many text books and tried out several as recommended reading for my classes. None come even close to the readability and sheer ease of use of this book by Professor Zikmund. It is well organised, and gives comprehensive coverage to all aspects of research without getting bogged down in theory. The examples, end of chapter questions and cases are interesting and serve as excellent discussion points in class. I am ... Read More
Arts & Photography • Biographies & Memoirs • Business & Investing • Children's Books • Comics & Graphic Novels • Computers & Internet • Cooking, Food & Wine • Entertainment • Gay & Lesbian • Health, Mind & Body • History • Home & Garden • Law • Literature & Fiction • Medicine • Mystery & Thrillers • Nonfiction • Outdoors & Nature • Parenting & Families • Professional & Technical • Reference • Religion & Spirituality • Romance • Science • Science Fiction & Fantasy • Sports • Teens • Travel •
